Storytelling seems to make a slight furore among creative and innovative businesses as a means to better communicate their purpose, objectives and goals. Rapidly realising that employee attention is becoming harder to gain, forward-thinking executives are now increasingly adopting techniques used by social media platforms to get their messages across their enterprises.

What Hollywood, television and, more recently, YouTube and Facebook have known for years is now finally trickling ...

Feature, Advantage, Benefit Sales Approaches are ill or insuffienctly understood by self-employed professionals. Reasons don’t do – and this is why..

As a management consultant with almost two decades of front-line experience I noticed recently that self-employed and small business owners are still experiencing problems with selling and marketing their services and products.

Considering the influence of the internet, which presents plenty of advice ...